According to Maximizer CRM, there isn't much out there in the way of research documenting the value and success of small to medium enterprises (SMEs) using Customer Relationship Management solutions.
That's why we're excited to share the Maximizer CRM Benchmark Study Part 1: Key Business Objectives and Operating Benefits.
The study examines research undertaken with 300 CRM solution customers in the EMEA region (Europe, Middle East and Africa). The study includes three publications focused on particular elements that contribute to delivering CRM value and success:
- Part I: Key Business Objectives and Operating Benefits - examines tactical and strategic approaches to addressing the new customer journey.
- Part II: Key Product Features and Business Outcomes - examines the more practical use of CRM with reference to gaining CRM mastery.
- Part III: Practitioner Workbook - provides practical value and success measures, which can be adopted to improve CRM performance and business contribution.
This study is a great starting point for deciding on whether or not to include a CRM as part of your business strategy. If you would like to discuss this further please contact us.
Stay tuned for Part 2 of Maximizer's Benchmark Study entitled: Key Product Features and Business Outcomes.